Plumery
Building visibility and credibility to support fintech growth
Plumery is a European fintech start-up. It provides a digital banking development platform designed to enable customer-centric banking experiences.
In 2023, The Comms Crowd supported Plumery with a content project as a tester for our services. Based on this project’s success and Plumery’s move toward a key growth phase in 2024, we switched to a retained programme. The new programme focused on building brand visibility, establishing market credibility, and positioning Plumery’s leadership as a recognised voice in digital banking.
“As a startup, partnering with The Comms Crowd over the past year has been instrumental in building our brand. Their deep expertise in fintech PR and content writing has helped us gain significant visibility in key industry publications and win key industry awards. We’re thrilled with what we’ve achieved together.” Chief of Staff and Operations Lead, Plumery
The brief
Plumery had limited visibility and no formalised messaging. The priority was to establish a clear market position and build awareness across the fintech and digital banking ecosystem.
The Comms Crowd began by developing a structured messaging foundation, including a core value proposition, boilerplate, and key messaging pillars. Together, they provided the basis for all external communications and ensured consistency across media, content, and awards submissions.
From there, activity expanded into a full PR and content programme, including media outreach, thought leadership, press releases, and an awards strategy designed to build sector credibility and recognition.
The Comms Crowd also worked closely with Plumery’s leadership team to identify relevant industry themes, including mobile banking, payments innovation, and the evolution of digital banking platforms, positioning the company within high-value industry conversations.
The results
In a 12-month retainer, the team delivered:
- 15 pieces of content
- 12 media opportunities
- 79 pieces of coverage
- 89M total audience reach
- 40 titles covered
Featured in:
Finextra, Fintech Times, Fintech Finance News, FinTech Profile, IBS Intelligence, Retail Banker International, FinTech Futures, among others.
Key highlights:
Achieved funding of £8.9M
The Comms Crowd supported Plumery’s funding communications, contributing to the company securing £8.9M over two years. A single funding announcement achieved 297M online readership, significantly amplifying awareness of Plumery’s growth story at a critical stage and increasing visibility among investors, partners, and the wider fintech market.
Awards programme builds credibility
The Comms Crowd developed and delivered an awards strategy that resulted in multiple industry recognitions, strengthening Plumery’s position as an emerging player in digital banking. Plumery was featured in:
- The IBSi Global FinTech Innovation Awards
- The Banking Tech Awards.
- The FS Tech Awards
- Europa’s Top 100 Companies
