Scale-ups
Shout out for the scale-ups
You’ve survived the baptism of fire that is the start-up phase and made it into the scale-up world. You have more market access, stronger revenues, decent cash flow and more employees. But what got you here won’t necessarily get you to the next level.
As you grow, the competition gets tougher, the market gets noisier and the pressure to keep delivering increases.
Everything can start to feel a little lopsided. Your development and implementation teams are growing rapidly, while the functions supporting them may still be much the same as they were in the early days.
Too many fintech scale-ups end up as the industry’s best-kept secret: the business is growing, the technology is getting better and the capabilities are expanding, but the wider market knows little about what’s changed or why it matters.
You may have tried to outsource marketing and PR before, only to discover that people who really ‘get’ your vision quickly enough to take it to the next level are few and far between.
Or are they?
Scale-ups we have supported inthe course of our careers:
AccessPay, Caplin, CF Global (acquired by State Street Corporation), ComplyAdvantage, Elliptic, Fenergo, Finantix (acquired by Motive Partners), FinScan, Fireblocks, GDS Link, Identitii, Liberis, MillTech, MyComplianceOffice, Neo, Provenir, Tradeteq, Urban Jungle, Xceptor.
How we help
This is the stage when you need your communications to match the scale of your ambitions. We provide senior, best-practice PR and communications expertise that’s on a level with your technical and commercial output – helping you build profile, strengthen credibility and make sure the market understands what sets you apart.
We help scale-ups turn expertise into influence, by building meaningful relationships with the media and analysts and establish their voice as one worth listening to.
As your ambitions grow, we can support the big moments that come with them, from launching new products and entering new markets to winning major customers, raising funding and, ultimately, taking on the incumbents and maybe winning a trophy or two along the way.
