Start-ups

Standing up for the start-ups

For fintech start-ups, gaining traction with a new venture is tough. Word of mouth among industry friends and family can get you out of the starting blocks, but for sustained growth you need more – a lot more. Even though it is critical to success, a smart marketing & PR strategy can get easily get assimilated into the ‘not just yet’ phase.

Yet, you can’t afford to squander time, resource and funding on activities that have little impact on your commercial goals. That’s why many business incubators and mentors agree that at this stage, when early recognition is vital to survival, outsourcing marketing and PR expertise is the way to go.

Start-ups we’ve supported in the course of our careers:

Blackwired, ClusterSeven (acquired by Mitratech), Easyfeed, ForwardLane, Hokodo (now shuttered), KYC Hub, m3ter (acquired by Salesforce), Mobius Labs, Monument Technology, Nucoro (acquired by BackBase), Plumery, Pragma, Redhedge, smartKYC, Verto, Wealth Wizards (acquired by Royal London).

How we help

Unlike traditional comms and PR agencies, all of us are senior consultants with many years of experience. This means you benefit from an agile, high value, low maintenance team that’s on your side, delivering punches that, for now, are way above your weight.

We can guide your comms strategy and determine which parts of the marketing mix should come into play to best support these early years – and then we just get on with it, leaving you free to grow your business.