Providing PR to an insurtech start-up

In 2019 we were engaged by insurtech start-up, Urban Jungle to provide PR services. Our brief was to raise its B2B profile in the insurance and technology press with a view to building a respected B2B brand and help attract new partnerships.

Founded in 2016, Urban Jungle is a fast-growing challenger brand in insurance and already one of Trustpilot’s top rated home insurers in the UK. With a strong focus on Generation Rent it provides contents, gadget and tenant liability policies.

Our fintech team got the account off the ground quickly, agreeing key media targets and talking points in record time and kicked off our activities with news of Urban Jungle’s recent £2.5m funding round. Working closely with the UJ team on the draft announcement, we managed to secure an exclusive in TechCrunch, along with 25 other articles in the tech, start-up and trade press, reaching a potential audience of 41.1K and resulting in 336 social media shares.

Jonathon Pinner, Commercial Director, Urban Jungle: “The Comms Crowd got stuck in straight away, investing time to get to know our business and our people. The result means that the opportunities they present to us are on point and in line with our overall business strategy. We were delighted with the attention our funding announcement attracted. We are at an exciting stage of growth and having an effective PR programme in place will be absolutely integral to our success.”

To make the most of this momentum we then announced Urban Jungle’s consumer product, securing several pieces of national coverage in The Sunday Times and The Sun in our first hit. It wasn’t long before potential new partners were knocking at the door.

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