Proving thought leadership PR & content to large fintech consultancy
We began working with JDX in 2017 to promote its consultancy work via our PR services. For several years our fintech team enjoyed a great working relationship with its top consultants, drafting and placing a steady stream of deep dive regtech articles in respected industry and trade press.
Then JDX president, Jonathan Davis asked if we could pivot our attention to promoting the firm’s unique culture, values and people, of which he is justifiably proud.
In a few short years since its inception in 2012 JDX had been recognised repeatedly in the Sunday Times Tech Track listings both for its domestic and international growth, and is now widely acknowledged as one of the UK’s fastest growing companies. Yet JDX, unlike other city consultancies, is comprised of over 50% women, providing a rigorous training academy for all staff which focuses on preparing anyone for management and leadership roles and emphatically supports inclusivity in its promotion cycles. It also promotes a leadership style that centres around coaching and diverse thinking. One of the core initiatives for JDX this year was to deliver a week long learning and development festival for all its UK staff and our remit was to promote this undertaking to the UK media.
With just two weeks to prepare, we secured coverage in the national press with a piece in The Times’ supplement on employee engagement and benefits, two byline articles in popular diversity websites We are the City and DiversityQ, full episodes of the Trainer Tools and Near Futurist podcasts devoted to JDX’s L&D initiatives, and helped the organisation receive nearly 300 likes for #JDXlearningfestival LinkedIn posts.
Jonathan Davies, President, JDX, “The Comms Crowd has delighted us with the results of the Learning Festival campaign. Their work had a demonstrable effect on excitement and awareness – not just of the festival itself, but of the strong culture and values we hold as a company. The fact they could execute such a successful campaign that doesn’t strictly sit in their wheelhouse as FinTech specialists demonstrates their adaptability, intelligence, and – something we value greatly at JDX – their ‘can do’ attitude.”
“This sounds like it will be a fantastic event! Such an innovative idea for staff training. Looking forward to the post event updates” Elaine Kelly – Global Client Lifecycle Management, Embedded Risk Team at Deutsche Bank (via LinkedIn)
“I’m thinking of preparing my CV and sending it across. It sounds like a brilliant place to work!” John Tomlinson, presenter of Trainer Tools podcast.
“So how can companies improve the way they hire from within? One outstanding role model is JDX, a financial services company focused on regulation.” Charles Orton-Jones, journalist for The Times’ supplement on employee engagement and benefits.
JDX went on to be acquired by Delta Capita.