Providing PR to blockchain super star start-up

Our fintech team began providing thought leadership and campaign-based PR services to fledgling start-up, blockchain analytics firm Elliptic in 2015.

Today the firm is widely recognised as the global standard for crypto-forensics. Its software identifies illicit activity on Bitcoin’s blockchain and provides actionable intelligence to financial institutions and law enforcement agencies.

When we first began working together, Bitcoin was not the global phenomenon it is today and was barely discussed in mainstream media. However, our task was to get this small firm with its highly advanced technology the recognition it deserved among the banking tech and business press.

Tom Robinson, co-founder and COO, Elliptic: “When we first engaged Sam and her team we’d hardly done any PR but wanted to raise our profile outside the digital currency world to support our ambitious growth strategy. Sam understood exactly what was needed and worked tirelessly to get the most from each and every opportunity that came our way. We’re delighted that in a few short years, Elliptic has become internationally recognised alongside the biggest names in financial services.”

Small firm, big profile

We had to knock on a fair few doors but, over time, through intelligent media outreach Elliptic became the go-to commentator for Bitcoin investigative and AML stories and went on to be featured in:

ABC TV, BBC online, BBC Evening News, Bloomberg, Business Insider, City AM, CNBC, CNN Money, Dow Jones, Evening Standard, Fast Company, Forbes Financial News, Fortune Magazine, International Business Times, Mail On Line, NBC, Reuters, Sky News, The Banker, The FT, The Guardian, The Independent, The New Scientist, The New York Times, The Telegraph, The Times, The Wall Street Journal, UK Business Insider, Venturebeat and Wired.

The trophy cabinet

In addition Elliptic has received a cabinet-full of well-deserved awards and accolades, including:

Rise’ 100 Most Influential Blockchain Companies; CityAM’s Top 20 Digital Innovators & Fintech PowerList; The Telegraph’s 50 tech stars changing how we spend and save; Startups100 2016; The Times’ Six Top Disruptive Startups; KPMG’s  2015 Fintech 100; The Banker Awards 2015 ‘Best Security Project’; The Guardian’s Five Hot Fintech Companies and Business Insider’s 25 most exciting Bitcoin Startups.

Elliptic went on to secure $5million in Series A funding in 2016.