Providing thought leadership PR for change management consultancy

Kotter already enjoys a strong reputation in the US and wanted to build on this to help promote its recently launched operations in Europe

Rachel Rosenfeldt, Director, Kotter: “We were looking for a UK-based agency that really understood what Kotter stands for. The Comms Crowd have worked hard to build relationships with our key spokespeople and really get under the skin of what our business is about. They enjoy strong relationships with management and leadership titles and have been able to secure some great opportunities for us to showcase our capabilities in front of key business influencers.”

Our objective was to build the profile for Kotter in the UK and Europe. To do this we focused on introducing the company to key business publications, including management and C-Suite titles, and securing by-lined articles to help highlight its research and areas of expertise. This includes educational pieces on leadership, cultural change and how to ensure that M&As are a success.

As part of our thought leadership PR programme, we also identified comment opportunities, hijacking the news agenda and adding insight and expert commentary around breaking business headlines. This saw Kotter  featured in several tier one business titles including CEO Today, Forbes and CityAM.