What can content marketing do for your firm?

Well-researched, authentic and authoritative content should engage and resonate with your target audience across the sales cycle. Intelligent, sustained output that demonstrates you understand current challenges and opportunities sets you apart from your competitors, helps with demand generation and ultimately supports company growth.

Whether you have an overflowing content marketing calendar or are struggling to find enough to say, we can step in as an extra pair of hands or devise and fulfil a strategic content roadmap.

We will place our feet firmly in the shoes of your ideal prospects to understand what makes them tick and why your offering is perfect for them, so you can outsource content creation with confidence and concentrate in your campaigns.

Content marketing services

• Insightful contributed articles: coherent, topical and compelling article creation, from short-form blog-style to full-length features ready for publication
• Hard working case studies: from interviews, to draft to layout…showcasing your top talents, demonstrating ROI and positioning you as the vendor of choice.
• Gated content: high value reports, surveys, and white papers written and designed to deliver qualified downloads.
• On-point brochures: full brochure hierarchies tailored to every type of decision maker in the buying cycle; comprehensive design services to suit your brand personality
• Winning web copy: that talks directly to your audience
• Brand design and execution: from the look and feel ,to pallette and tone, our designer has more than 20 years working alongside B2B hi-tech and fintech companies.
• Infographics: why read it when you can see it, our infographics, can sum up a 1000 words, so you don’t have to.
• Professional podcasts: scheduling, script-writing, recording, guest recruitment from a wide network of experts and promotion
• Video strategy: storyboarding, script-writing and access to production companies that deliver award-winning yet affordable video content

Meet the content marketing team

Your team comprises Sam, Lauren, Sandra, Peter,  Anthony and Stella.

Between us we have 130 years’ experience in B2B Tech/FinTech content marketing.

Before joining forces in The Crowd, we served our time with a raft of best-practice PR and marketing agencies, where most of us worked at account director level or above, as well as creating and managing full content programmes in-house.

Content marketing clients

4-Xtra Technologies, AccessPay, BJSS, Caplin, GDF, Identitii, iManage, JDX, MDX, Mobius Labs, Murex, MyComplianceOffice, Natterbox, Nucoro, Quorsus, Xceptor, Wolters Kluwer

You can find all our content marketing blogs here