Graphic design lead
Stella leads our design orientated projects and has been steeped in the world of B2B tech since 1999.
At The Crowd, Stella is responsible for the visual branding for all our clients. Having worked across the full spectrum of tech and fintech solutions, she knows how to listen to our clients’ objectives as much as to the creative brief.
“In B2B, you need to avoid the image clichés and work that bit harder to be authentic to the brand. Done well, appropriate design illustrates the client narrative and helps them connect to their particular audience.”
Stella launched her design career as a multi-disciplinary graphic designer working for several creative agencies before taking on a role at the COI. Here she worked on public information campaigns for government agencies including The Royal Navy, MI5, Dept. of Education, Dept. of Health and Downing Street. Then she moved agency side to join Metia for a further 12 years. As design team lead, she worked collaboratively with marketing, PR and editorial teams on Microsoft, HP and Reuters accounts among others, delivering successful concepts for branding, marketing campaigns, events, digital assets and printed collateral.
Stella set up her independent design business in 2010, joining The Crowd in 2015. Some might call it a busman’s holiday but in her spare time you can find her building up her photography portfolio or loitering in art galleries in cities across Europe.