Head of Fintech PR
Simona Cotta Ramusino
Simona is Head of Fintech PR. Dedicated to delivering the highest quality results for her clients, she brings over 20 years’ industry experience to the role.
At The Crowd Simona provides strategic and tactical PR and social media management to our fintech clients. She ensures a steady flow of quality coverage in the trade media by mining thought leadership angles that add genuine value to the debate.
“The fintech industry is a small world and after so many years working in this space it feels like you know everyone. Having said that, we are going through some very exciting times in the world of earned media, and I enjoy the challenge of finding new ways to connect client stories to their intended audience.”
Simona’s first taste of comms was within the fast-paced, heavily regulated financial services industry with Citigate Dewe Rogerson, working on international IPOs and M&A deals including Orange, Deutsche Telekom, Olivetti/Telecom Italia and more. She then shifted focus to running PR campaigns for international clients in financial services, automotive, manufacturing and retail. But it was while working in the marketing team at the London Stock Exchange that she gained experience of managing a wider range of communication activities, from delivering a new website to producing customer comms to managing industry and corporate events.
Simona joined The Crowd in 2016. Our remote set-up means she can look after our clients from the comfort of her home on the South Coast, where she loves paddle boarding and swimming in the English Channel.