What can social media do for your firm?
Social media is an integral part of any firm’s communications activities. Done well it can help you engage with the wider community and fuel demand generation.
Don’t know where to start? How often should you be tweeting or posting on LinkedIn? Who to follow, what to say, how much to say, when to say it, how to say it? Or do you have the know-how but not the bandwidth to implement?
We can help with all of that. We can be as hands-on as you need, from providing a full audit and 100 day strategy and advising on best practice to providing all content, managing your schedule and of course helping to set the right KPIs to measure impact.
Social media services
- Strategy: defining the why and the how around your programmes; setting the right parameters for success (whether it is about growing your audience or increasing engagement); conducting an audit to analyse what works and what doesn’t and how you compare to competitors.
- Channel management: we recommend the right people to follow, research and provide the right content to share; we create the posts with the visuals; we manage the scheduling using your preferred platform; and we provide a sensible level of ‘housekeeping’ to make sure you and your followers actually have a genuine reason to be connected!
- Live posting from events: want to get trending? Industry events are a great platform for raising your brand’s profile. Live tweeting at events can help you amplify your presence, spread your message, and increase website traffic and engagement with your current audience as well as those at the event. It’s a tough gig but we can do it!
Meet the social media team
Between us we have 45 years’ experience in running B2B social media channels.
We are a mixture of copywriters and digital geeks who are able to combine deep industry knowledge with practical experience.