Long form content
“Our Intro to AI guide has been by far the most successful lead generation activity to date in the company.” Christian Konigs, Head of Marketing, Mobius Labs
Content can serve a multitude of purposes – whether you want your words to influence the influencers with solid PR, alert prospects to a new service or product with snappy advertising, or attract new hires with your company culture through engaging social media posts. But when it comes to framing your unique perspective on an industry topic and showcasing the brains of your subject matter experts – long form content is crucial.
Whether it’s a whitepaper, report, survey or eBook, long-form content can serve a multitude of purposes:
- GDPR-compliant early stage lead capture (if suitably gated) ready for further nurturing
- More room for keywords + more time spent on site = SEO boost
- The Swiss army knife of repurposing copy – one long form piece can be the basis for other, smaller demand generation pieces, such as infographics, blogs, and contributed articles for the trade press
- Properly structured and well researched long-form content can build both trust and authority with your target market
- Promotion of the final piece can create a significant boost to social media shares and engagement
This kind of content is an invaluable tool in the B2B marketers arsenal, but creating it is far from easy. The time needed to get a cohesive and engaging piece of long-form content is hard to come by when you have your day job to think of. That’s why it makes sense to get dedicated and experienced writers on the case to take care of it for you.
“I shouldn’t be telling you any of this as it would be nice to have The Comms Crowd as our own secret private content resource, but working with you is always a calm and reassuring experience. When deadlines shift, or requirements change, The Comms Crowd gives us the confidence they will deliver best in class content every time.” James Ainsworth, Head of Content, iManage
Samples of our work
iManage: Ransomware and the legal profession
Mobius Labs: The Ultimate Digital Marketing Assistant
smartKYC: Eyes always open – KYC now
Our chief long form content creators
With more than 60 years’ combined experience in research and long form content creation our team has you covered across emerging technologies, capital markets and banking technologies.
Helen has over 20 years in content production across the full spectrum of financial services, developing particular expertise in the payments and wealth management sectors.
Peter contributes brings 20 years’ experience to the role. A genuine enthusiast for emerging tech, he has written for some of the biggest names in business computing. Peter is our authority on all things AI, having taken the time to complete a course at Helsinki University on Elements of AI.