Paul Bowhay – Client Strategy Lead
Paul is our Client Stratgey Lead. With over 20 years in financial services PR, he has built a reputation as one of the most experienced fintech communications specialists in the industry and has become an expert story teller.
Paul spent 15 years at Cognito, where he led the Fintech Practice, working with fintechs of every size and stage from early-stage startups finding their voice to established giants including Broadridge, FIS, ING, MarketAxess and SWIFT. Most recently, he served as SVP and Global Head of Fintech at Hotwire, leading high-profile CEO media campaigns, M&A announcements, banking licence communications and executive profiling for clients including Diligent, GoCardless, bunq, LogicMonitor and BIAN.
“Good communications should solve real business problems. I work with clients to understand what they actually need, whether that’s a PR strategy, a marketing approach or a stronger digital presence and build programmes that evolve as the business does.”
Paul has operated at the most senior level across some of the most complex and regulated environments in financial services. He’s been in the room for acquisitions, category-defining launches, executive crises and market repositioning, the moments where the wrong story can derail everything and the right one can change a company’s trajectory overnight. His philosophy is straightforward:
“Journalists don’t care about your product. They care about the problem it solves, the people it helps, and why it matters right now. Lead with that and you have a story. Lead with your tech stack and you have a brochure.”
Based in London, he is well placed to persue his passion for theatre and eating out.
