Finding my Place in the Freelancing World

Time to read: 2 minutes

Lauren Bowden, head of FinTech Content Marketing, reflects on following her heart and landing on her feet through freelancing…

It is coming up to 18 months since I took the plunge and left full time employment to start freelancing.

Unable to mentally and physically continue along the corporate path that I thought I was destined to walk, it almost felt like I was in free-fall when I left. It was weird, scary, and completely alien to me. I have been an employee of a company – whether that’s a dry cleaner, an IT helpdesk, or a multinational corporate – since I was 15.

What the hell was I thinking?

My descent into panic was in full flow. That was until I met up with my first ‘proper’ boss, mentor and all round great mate Sam Howard. Meandering around Regent’s Park with her delightful dog Dill on a lovely early summer’s day. Off-loading my stress, sharing war stories and catching up on RuPaul’s Drag Race (as you do), it emerged that Sam could have a spot for me in her Crowd.

I quickly realised the opportunity. The freedom of freelancing with the stability of a trusted team handling a stream of sterling clients, and still able to pay the bills? Obviously, I grabbed it with both hands.

Next task was to find out where I fit

My most recent role as content marketer meant that I was five years out of the journo-PR loop, so I was no use there. I touched analyst relations extremely lightly, mainly as cover for a colleague on maternity leave – also roughly five years ago. No good there either.

Having already made the biggest leap in my career so far, I decided to stick with that approach and dive head-first into wherever I could be of use. That turned out to be as a writer. Who knew? Well, me, a bit. I have always enjoyed writing. And there was obviously plenty of writing throughout both my PR and Marketing jobs. But to be positioned as ‘the writer’ was a little daunting, to say the least.

Confidence with my new moniker started to build soon enough

Compliments from discerning clients, minimal edits from some of the best writers I have ever worked with. And then the clincher.

A psychometric test from Comms Crowd client Capp revealed, from assessment of strengths, skills, preferences, cognitive ability, personality, values and experience and using 100m+ data points, revealed that out 60 potential ‘types’, top of the list was, yep you guessed it…a writer.

Specifically, it told me that:

“You enjoy writing, finding a deep fulfilment in writing things for others to read. You have a natural ability to communicate through writing. The act of writing helps you to clarify your thoughts, so you write clearly and easily. Use wisely – you are likely to get pleasure from all types of writing – even emails!”

Overall, I would say that has been my freelancing experience over the last year and a half. Obviously, I have had my fair share of writer’s block, and I have come down to the wire with deadlines more than once. Luckily, I have also been extremely privileged to have interesting clients and incredible proof-readers/sub-editors to help me through it.

It’s also not all been writing

I have continued to create ‘content’ as part of the Crowd and my own clients. Yes, the other C-word that may as well be a swear word these days. I stand with friend-of-the-Crowd Ian Truscott’s view on this, as outlined in his excellent blog: “If you are managing a content process, it’s no different if the piece of content is a PDF datasheet, a YouTube “how-to” video, a set of instructions, or a blog post. It’s a unit of content traveling along a content supply chain from creator to consumer that should be optimised.”

Of course, I can’t be as involved in the strategic plans as I was client-side, but I have been able to use that experience to advise on content marketing pieces across all phases of the sales cycle. And I’ve loved it.

What I have figured out is whatever label we attach to what we do – whether it’s the written word in a thought leadership piece, audio in a podcast, visuals in an infographic – what it comes down to is good story telling delivered in the right place at the right time. That is what the Crowd do best. And I am thrilled to be a part of it.

The virtual PR agency: Just because you can freelance…

Time to read: 2 minutes

Sam Howard set up our virtual PR agency six years ago, and  the business model is now gaining in popularity, so the demand for freelance comms proffesionals is out there. But just because you can freelance doesn’t mean you should. Here are her top tips for determining if you would be happy as a freelance PR:

Reasons to go Freelance: 1, 2, 3…

Because you want to – not because you don’t want to do something else

Top five mistakes to avoid when pitching your freelance services

Time to read: 1 minute

Sam Howard dispenses some sage advice to would-be freelancers. Or, how to always pitch your freelance services perfectly…

The Comms Crowd has been growing recently our little team has just about hit double figures and what a fab little team we are. I knew from the get go when each person got in touch that they would be a great fit for us, our culture and our clients.

But over the years I have been contacted by quite a few individuals hoping to join the gang and not all of them made such a brilliant first impression.

Here’s my top five mistakes to avoid when pitching your freelance services:

1) Telling me (in some detail) how much you hate your 9 – 5. Firstly I’m not that interested, secondly we don’t do negativity in pitches EVER, thirdly it demonstrates no commitment to freelance.

2) Telling me how  (in more detail) you can’t get any real work and you’re desperate. Freelancing is real work and desperation doesn’t smell so good.

3) Clearly not understanding what we do, who we are and who we work for. We are B2B tech ergo if you are not B2B tech it’s not a good fit, honestly. Sending me some vanilla pitch about my ‘organisation’ has me lost at organisation.

4) Not demonstrating you have the four core skills: client management, content production, media or analyst relations, social media management. The rest is neither here nor there. And by demonstrating I mean send me a link to something you’ve written, send me coverage, show me a channel that you run…

5) Taking too long to tell me anything at all – this is a pitch right?  

 Truly if you can’t pitch yourself,                                                                   how in the hell you gonna pitch our clients?                                                     (Can I get an Amen?)

Are you emotionally suited to be a freelancer?

Time to read: 3 minutes

Our new content creator, and sax enthusiast, Sandra Vogel looks at the attributes you need to sustain a life as a freelancer.

they may not look like self starters, but when that postman comes…

Freelancing doesn’t suit everybody, but it sure suits me. I’ve been freelance for 20 years and can’t imagine working any other way. But it’s not for everyone. You know those buzzwords – highly motivated, self-starter, flexible attitude. Well, they apply to freelancing big time.

Highly motivated

Um – yep. Motivated to sit at the computer when the sun is out, the sky is blue, there’s a deadline to meet, a client call to take, and a couple of pitches to get in. Well, that’s one way of looking at ‘highly motivated’. And there are times when it most certainly applies.

However, there are other ways to look at motivation. I’m motivated to make as much of my free time as possible. That means there are times when I can – and do – drop everything and get outside on a weekday to have fun. The trick is keeping that motivation in line with working. That does take a particular personality type. It’s the type who can manage their time well, not be too ambitious about what can be achieved in a couple of hours, and ensure that time is allocated to fun as well as work.

If that means being motivated to work on Saturday morning to free up a Thursday afternoon, so be it.

Self-starter

People often see this as synonymous with motivation. In fact, it is different. A self-starter just gets on with stuff. They’re the opposite of the procrastinator who always looks for reasons NOT to do things. The procrastinator says, ‘Oh, I won’t write this blog today, because I’ve got a slot in the diary tomorrow’. The self-starter says ‘if I write this blog today then that diary slot tomorrow will stay free, and I can do something fun in that time.’

Self-starters have initiative, and they make things happen. Importantly, they don’t walk away when things get tricky. That’s a really important personality trait for anyone who wants to be a freelancer. There’s no manager sitting nearby to provide feedback that you’re doing OK, or give pointers if you’re not doing OK. You just have to figure it out.

Being a self-starter shows itself in all kinds of things, not just hunkering down to tasks in the diary. It also applies to bigger-picture stuff like hunting down new potential clients, following up on possible work leads. Even having a view of the universe and where you want to be in it, and then working out how to get there.

But being a self-starter also means doing things that might not feel very exciting, but that nobody else can do for you. There’s nobody around me to say ‘Sandra, I think it’s time you filed your tax return and updated your CV’. But when these things have to be done, they must be done.

Flexible attitude

I’d say this is a vital attribute for any freelancer. I’m a pretty controlled kind of person. I like checklists, and I like to have things planned out. Most days I sit down to work knowing what will happen during the day. I also want to have my week planned out fairly fine. Fridays are important and different from the other days of the week. I don’t like having meetings on a Friday, and I usually have no work scheduled after noon. The last work thing I do on a Friday is plan the following week.

How is that flexible? Well, while the aim is to take Friday afternoon off, it’s also ‘available’. So, Friday afternoon is a bucket that work can slip into if necessary. It might slip into the bucket because schedules have overrun. Maybe a client has come up with something for me to do on a short deadline. Or, because Wednesday afternoon was beautiful and I went out for a bike ride, everything in the diary was pushed ahead half a day.

Being relaxed and able to handle stress

A freelancer has to be good at that. There are often multiple demands on my time, and only I can decide the best way to resolve them. So, when two clients want something done right now and I must negotiate a way through that, I need to be calm and considered. When my computer decides to give up working and I’ve no spare, I just have to handle it. When something comes up that takes me away from work unexpectedly, I need to handle both the work and the out-of-work situation equally well.

Like I said at the start, the life of a freelancer isn’t for everyone. But if the cap does fit, it’s a great way to make a living. I’ve worked with some wonderful people (and my current Comms Crowd colleagues are among the best of all), done work I’ve really enjoyed, and spent more weekday afternoons in the cinema than I probably have a right to. What’s not to like?

One year on: Hindsight advice for going freelance

Time to read: 2 minutes

Simona Cotta Ramusino shares lessons learned from her first year as a freelance PR and digital marketing consultant:

So, it’s already been a year since I took the plunge into freelancing, and it’s certainly been a crazy, scary, and self-rewarding time.

As the summer approached, I remember starting tentatively, triple-checking every email and running every action past Sam. But after a few weeks, I found my feet …and my voice.

As I started working with different clients and different accounts, I rediscovered the real me. A more confident “me” who could actively participate in new prospects’ meetings, produce good writing and develop interesting suggestions for her clients without fear of saying the wrong thing.

Work freelance? Here’s how to say, “I’m working, GO AWAY!”

Time to read: 2 minutes

Freelance digital marketing pro, Simona Cotta Ramusino advises managing interruptions when you work from home.

Nothing to see here, folks! Just someone trying to work for a living…

Before working freelance, I spent over 10 years in various PR agencies where timekeeping was essential.

You often had to juggle:

• More than one client at once
• More than one task a day
• A certain amount of hours each day

I have always prided myself on being a good timekeeper, able to multi-task and deliver work on time. But things changed a little bit when I took the plunge into freelancing, not through any fault of mine!

I want to share this with you – freelancers and freelancers-to-be – because you will experience this, particularly at the beginning of your new career.

People don’t realise freelance work is real work

Time management as a freelancer becomes more difficult because people (mainly friends and family) don’t think you’re working. They don’t really know what you do, just that you’re at the computer for a couple of hours in between housework, food shopping, or the gym.

Sound familiar? This misconception leads them to ask if you can grab a coffee in the afternoon, babysit, or call in for a mid-morning chat.

So, although I may have a strict work routine to be at my desk at 9.00, have a lunch break, and be finished at 18.00, other people don’t. That’s how my time management goes out of the window, and ‘external sources’ disrupt my day.

Because they are family or friends, it’s hard to say, “I’m working, go away” without sounding rude. But you have to. The sooner you do, the better. And stick to it. You will be resented for a while, but it will be your saving grace in the long run.

What if your partner works from home, too?

I have the added challenge that my husband also often works from home. I must admit that we had a few ‘discussions’ when I started freelancing. We’ve now got to a stage where we close our office door if we don’t want to be disturbed.

I know we both mean well when we interrupt each other, but I don’t want to spend an hour on the same sentence when I am writing something and get interrupted many times (“What do you want for lunch?” “When do you want lunch?” “What should we do for dinner?”…etc.).

One could say that if you were in an office, you would get interrupted anyway. However, a colleague wouldn’t come near you if they saw you madly typing on your laptop. If they did, you can ask them to return later, and they wouldn’t think that was rude. And so should your family and friends.

So, I advise treating your freelance work time as if you were in an office. Be diligent and respectful with your time; your family and friends will be too. Whether you work from 7.00 to 15.00, 10.00 to 18.00, or 12.00 to 19.00, that is business time.

Like any agency, your timesheets should show how hard you worked that day.

Plunge into freelance work, it refreshes your soul…

Time to read: 2 minutes

From the newest member of the team, digital marketing diva and freelance work specialist – Simona Cotta Ramusino 

Reality has finally hit. I have updated my LinkedIn profile with my new job title, so it must be true: I am a PR and Digital Marketing Freelancer.

After 20 years of working for top-class agencies and in-house marketing departments of international brands, I have decided to take the plunge into freelancing. Making the decision to go freelance was a scary moment. I am just beginning to get to grips with my new status. In just a short period of time, I have already come to appreciate and enjoy and won’t change my mind any time soon. Why? Well, you need to know how I got into freelancing.

It’s thanks to Sam

Sam and I worked together a few years ago. One of her talents is reading people’s strengths and personalities and making them work well within a team. When I asked Sam for advice on whether I should join her band of freelancers, she knew my type well: I am not a risk taker. I always have to think things through and always need a Plan B (or C or D). Sam not only laid out the naked truth about the freelance world, but she also made sure I didn’t have too much time to think over the cons the new path would entail. She got me straight to work as part of the Comms Crowd gang.

The “plunge” came with an important life lesson

As I started reconnecting and talking to previous colleagues, they all agreed it was a great career move for me, some even wondered why I hadn’t done this sooner. It surprised me. They knew more about me, about my skills and talent than I did. At the end it was their support and comments that gave me that final push and made me realise it was indeed a career change, it wasn’t something temporary, something I could do in my spare time or just as I was looking for something else. It was my new job title.

To answer my initial question on why I wouldn’t change being a freelancer this is because it lets me use all the communications skills I have learned through the years and apply them for a variety of clients that an agency wouldn’t even have on their books. I also feel it has elevated me professionally and it is giving me so much satisfaction, both professionally and personally. Because the relationships I establish with my clients seem to be more on a par, the recognition I receive for my work feels more personal and genuine.

So while some people may decide to go down the freelance route because they want a better work/life balance or be their own boss, for me these are just by-products. Freelancing means doing what you do best and enjoying it!

The free-range freelance worker

spring 2013 with elli in zante

Time to read: 2 minutes

Never lose sight of why you became a freelance worker. It’s all too easy to be constantly hunting down your next job. However, the people (and animals) you love are right here, waiting for you to switch off that laptop.

So I’m comparing tans and my friend, and the puny one says, ‘So how come you keep taking all these holidays?’
’Cos my boss said I could.’ I smirk.
My pithy repost was met with a sigh of exasperation.

Summer 2013 with mum in Devon

Obviously, what my mate meant was, ‘So how on earth do you manage both? To maintain client service levels when you are away for much of the summer? Aren’t you just a humble freelancer at everyone’s beck and call 365 days a year?’

Becoming a freelance worker: A good work/life balance

Summer 2013 with bestie Lynne in Puglia

Autumn 2013 with Moby in Cornwall

However, one of the main reasons I went freelance was to get closer to a good work/life balance. And I’m guessing that’s why you did, too. Spending time with the people that matter most is a big part of that. I can’t imagine you turned freelance to earn loads of money, so once the bills are paid, ‘affording’ time off is a priority. New bike or a cycling holiday? New wardrobe, or a tan? It helps that I usually share my work, so it’s easy enough to ask one of the collective to be at the end of the line if a client needs urgent advice while I’m away.

Who needs a bad client?

Some freelancers shackle themselves to their desks due to a lack of faith in their worth and uncertainty about the future. Do your best for the rest of the year to look after a good client, and a good client will look after you. After all, who needs a bad client?

It should be remembered that the proverbial lament of the self-employed, ‘If I don’t work, I don’t get paid.’ It can be flipped on its head to mean, ‘If I’m ok with not getting paid, I can take time off.’

So this year, I did.

In search of half-term sunshine

Time off in search of half-term sunshine on a farm in Greece, country house coddling in Snowdonia, armed with a dongle, we holed up in Devon for weeks. We then went AWOL on a vast eating tour of Puglia with the annual 50-mile trek around another bit of the Cornish Coast to get back into all our clothes.

Ok, so the blogging, the marketing, the banking, the admin, the networking, the reading… they all need tending. But the clients and I are back on track, and the house hasn’t been repossessed. There’s plenty of time for filing when it’s cold.

Is freelance for life or just ’til Christmas?

Time to read: 1 minute

Take Sam Howard’s festive freelance quiz to find out. Tot up how many of these apply to you:

1. If you spend longer than six minutes getting ready of a morning, you consider yourself to be ‘faffing’.

2. When it comes to the three-minute lunch break, soup bowls seem an unnecessary middleman and are no longer required.

3. It never occurred to you before, but now, instead of religiously visiting the salon every six weeks cos you’re so worth it – every so often, you just yank your hair into a big ponytail and lop off the top bit with the bacon scissors.

4. Your City client asks for an 8.30 am briefing,g and you have jet lag for the rest of the day.

5. You get a pair of sheepskin house boots to keep your tootsies warm all winter, spending over a hundred quid on ugly slippers.

6. When asked what are doing at the weekend you look at people blankly, then reply, ‘working’ I mean what else would you do?

7. Next bank holiday, instead of gallivanting off on a City break, you will re-grout the kitchen tiles. It’s funny you never noticed that when you had a proper job and were out of the house for 60 hours a week.

8. Your city high heels haven’t seen daylight for six months. When you eventually try them out, you walk with less grace than a lad in a frock on a stag.

9. You catch up with a City friend. She regales you with tales of ridiculous internal politics, bodacious power plays and incompetent bosses – but all you can contribute is that the dog ate your Amazon parcel this morning.

10. Dress Down Friday has become Dress Up Friday as that’s the day you go to the supermarket.

Freelance quiz roundup

If you scored 5 or less:

It’s too late for me, but you must save yourself. Book in for a weekend spa retreat, a full makeover and hire a personal shopper, so no one need ever know what happened here.

6 or more:

Consider yourself utterly unemployable, and welcome to our world of freelance. We are your people now.

Freelance! Glorious Freelance!

Time to read: 2 minutes

Sam Howard looks at how to survive and thrive on the freelance diet…

Most freelancers say they took this path to improve their quality of life. Most ex-freelancers say they gave it up because the feast-and-famine aspect was completely counterintuitive to achieving the work-life balance they craved.

Ergo, to sustain independence, you need a strategy for coping with the Cabbage Soup Diet one week and the All You Can Eat Buffet for the next. Here’s mine:

Feast: I love the pace, the focus, and the fear of The Feast!

But this year, instead of doing my impression of an overworked Scrat and chasing down every last acorn, I pulled in fellow freelance experts to do the bits they do best. That leaves me to what I do best. Net result – delighted clients (several experts for the price of one) and several happy experts instead of one. That’s karmically a good thing, right? In the short term, slightly fewer acorns for me. However, by delivering excellent work (i.e. better than I could manage on my own), hopefully we planted a few metaphorical oak trees for the long term.

Famine: So I could stare at the ceiling and wonder if going freelance has completely ruined my career

Or, instead, I could actually look forward to the downtime and line up a load of projects designed to get out of the office, rest the brain and exercise the brawn. You might have heard the whoop of joy as I slammed down the lid of my laptop on 15th May, 10.45 am.

Over the coming weeks, I finally redecorated the bedroom after nine years of dreaming in bloody magnolia. The net result—I swapped eight hours a day for twelve but achieved an almost zen-like mental status. When the ‘real’ work kicked back in, both client-side and housekeeping, I returned to it quite refreshed and with rather shapely upper arms.

Regular meals: I struggle when, to my mind, there is not enough ‘real’ work to lace the day with the Fear – so I don’t do it at all

Instead, I sanded down the kitchen worktops. After several days of this, yes, the worktops are very shiny, but the real work has insidiously mounted up. The Fear has a genuine reason to be there, and I’m in a self-induced state of work bulimia.

Grazing seems beyond me.

But at least if ever I feel tempted to lay in bed, stare at the ceiling, and ponder the vagaries of freelance work, I can also admire the paintwork.