Everyone’s doing Paytech

Paytech is one of the most prominent subsets to emerge from the world of fintech. According to EY, ‘Paytechs make up 25% of fintechs and are focused on the payments value chain, as well as payments facilitators (PayFacs), payment service providers (PSPs), networks creating new payments propositions, and payments technology suppliers’.

If ever there was a crowded marketplace, this is it.

Over the last 20 years, we have carefully monitored the changes taking place in this sector. Keeping up-to-date with new influencers entering the market, while maintaining close ties with the industry gurus who have been around for as long as we have. It is no exaggeration to say paytech is not only a passion of ours, but our pedigree.

We use this expertise to shine a light on our paytech clients at key industry events including Money 20/20, SIBOS, EBA Day, helping them stand out from the crowd with expertly executed PR and content to secure industry-wide media coverage.

We know which industry analysts and influencers can help you achieve specific company objectives and can get you in front of them when needed. We know which awards matter the most and know the formula to ensuring your company name is etched into the plaque, and we know how you stay part of the important conversations with social media management programmes.

Message us today to put your comms plans in expert hands.

Some Paytech clients past and present

Examples of Paytech coverage achieved for our clients

Example content opps secured and drafted by the team

Example feature and briefing opps secured by the team

The Paytech Influencer landscape – the ones to impress

A Paytech case study

Sibos – the beast of the fintech marketing calendar! We’ve been supporting clients at Sibos throughout our careers, so know how to maximise return on investment. In 2019 we made sure Sibos delivered on all fronts for Australian fintech Identitii by providing content, collateral, media briefings and social media support…