Counting our Blessings: #1 Virtual from the start


Time to read: 1 minute

As we emerge pale and wan from English lockdown 2.0 we look to put the year far, far behind us. But ‘tis the season to count our blessings, and although we’ve endured our sadnesses and setbacks, Sam can count at least five of them.

Here’s blessing number one; the rest will follow in a series of posts over the next few days.

Virtual from the start

No new normal here – we have always been a virtual office.

Having run PR functions for many years, when I set up The Comms Crowd in 2012, it was a no brainer to dispense with the hassle of a central office. Minimal overheads meant better customer rates, and I’d attract and retain a more experienced and talented team if they had the freedom to work the hours that best suited their lives.

We’re blessed as we’ve had all this time to perfect how we work together as a team and get past the rookie working from home mistakes: (think pjs, flaky IT, uncomfortable chairs and FaceTime burnout).

So when COVID hijacked 2020 there were no disruptions to our services, no calamities, it was business as normal for us.

Of course, the knock-on effect of being entirely virtual from the get-go was that I had very little appetite for anything else virtual, so I was the permanent no-show at the virtual choir, the virtual pub quiz and the virtual Tai Chi class…not sure anyone missed me.