Spotlight: Long form content

Long form content

“Our Intro to AI guide has been by far the most successful lead generation activity to date in the company.” Head of Marketing, Mobius Labs

When it comes to framing your unique perspective on an industry topic and showcasing the brains of your subject matter experts or adding genuine value to the debate – long form content is crucial to the mix.

Whether it’s a whitepaper, report, survey, or eBook, long-form content can serve a multitude of purposes:

  • GDPR-compliant early-stage lead capture(if suitably gated) ready for further nurturing.
  • More room for keywords + more time spent on site = SEO boost.
  • The Swiss army knife of repurposing copy – one long-form piece can be the basis for other, smaller demand-generation pieces, such as infographics, blogs, contributed articles for the trade press and social media posts.
  • Properly structured and well-researched long-form content can build both trust and authority with your target market.
  • Promotion of the final piece can create a significant boost to social media shares and engagement.

This kind of content is an invaluable tool in the B2B marketers’ arsenal, but creating it is far from easy. The time needed to get a cohesive and engaging piece of long-form content is hard to come by when you have your day job to think of. That’s why it makes sense to get dedicated and experienced writers on the case to take care of it for you.

“I shouldn’t be telling you any of this as it would be nice to have you guys as our own secret private content resource, but working with you is always a calm and reassuring experience. When deadlines shift, or requirements change, your writers give us the confidence that they will deliver best in class content every time.”Head of Content, iManage

Samples of our work