Anthony McNamara – AI Strategy Lead

AI Strategy Lead

Anthony McNamara

Anthony is a self-confessed compulsive writer and, handily for his job title of AI Strategy Lead, an AI fanatic. When not producing content for our client portfolio, he can be found penning short stories and experimenting with different AI tools just for fun. A tech enthusiast for over a decade, he brings coherence and life to even the most complex topics.

As part of our content marketing team, Anthony engages with our clients to discover exactly what they want from their content and delivers end products that routinely exceed expectations.

“Quality copy is a massive differentiator between organisations. Words have power. Each time a customer engages with your content, you are in conversation with them, and that conversation has to be compelling. It has to deliver the desired effect.”

Anthony began his journey into the world of content writing following a varied career that spanned sales, education and even deep-sea diving. Unable to resist the allure of making a career out of his writing, he began offering his copywriting services to B2B tech companies. He has since produced high-level copy for some of the most ground-breaking enterprises and initiatives, including Virgin Media Business, Dunlop and Open Banking.

As The Comms Crowd’s AI Strategy Lead, Anthony leverages his in-depth knowledge of artificial intelligence to ensure the agency stays aligned with the technology’s latest developments. He also deploys various methodologies and practices to stress-test and refine content so our clients receive deliverables that are as defensible as they are high in quality.

“The latest AI models, such as ChatGPT 5, are incredibly powerful, but you have to know how to use them properly – a fancy prompt will only get you so far. By developing and applying methodologies, documenting progress, and pushing at the boundaries of what the models can deliver, you start to see where human ingenuity and machine intelligence truly intersect. It takes you past gimmicks and into the realm of genuine breakthroughs.”

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