Sara Donnelly – PR Associate
PR Associate
Sara Donnelly
Sara is our PR Associate who joins with over two decades’ B2B tech PR experience. Her tenacity and obsession with getting results has earned her the professional nicknames of ‘Tenacious D’.
At The Crowd, Sara focuses on media relations within the tech media landscape honing in on her extensive network to secure prime opportunities for clients.
“Over the past decade, I’ve seen the tech industry completely transform: from being a landscape monopolised by a few large players, to a thriving ecosystem full of innovative start-ups and scale-ups delivering change at a grass roots level. This in turn has affected the way we now pitch to tech journalists; with so many firms vying for the editorial space, it’s become absolutely critical to illustrate impact and authority, rather than simply telling them about the ‘ground-breaking’ product you’ve launched. In fact best to avoid language like ‘pioneering’ and ‘ground-breaking’ when speaking with a tech journalist – they really don’t like it!.”
Sara has spent much of her career in agencies, as well as a period of time in-house for a business intelligence platform. She has developed and led PR strategies for clients of all sizes, from start-ups to global enterprises. Her primary focus for the past decade has been working with B2B and tech businesses.
Based in the North West of England, Sara joined The Crowd in 2024. When she is not PRing, she can be found walking her Cockerpoo, Dottie, or making memories with her two young sons.
