Joy Macknight – Media Trainer
Media Trainer & head of special projects
Joy Macknight
A decorated fintech persona, Joy made history as the first female editor of The Banker in the publication’s 95-year legacy, leading the Financial Times Group title from March 2021.
We are beyond delighted that now Joy is an independent consultant, she has chosen to become a Comms Crowd associate. Joy is our rockstar fintech media trainer and head of special projects. With decades of editorial authority and an unmatched network across financial services, she’s the industry legend every executive wants in their corner.
At The Crowd, she delivers media training that transforms how senior leaders engage with journalists, navigate crises, and command attention in high-stakes interviews. She also partners with our team on special projects to craft bespoke content and narratives that resonate with target audiences as part of their wider fintech thought leadership strategy.
“Media training isn’t just about handling interviews—it’s about learning to control your story and communicate with impact. I’ve been on both sides of the microphone, so I know exactly what journalists want and how executives can deliver it with confidence.”
A seasoned conference presenter and moderator, Joy has interviewed hundreds of senior banking executives worldwide, chaired industry panels, and presided over prestigious awards ceremonies. Her expertise spans fintech, sustainability, financial inclusion, and the technology reshaping financial services – perfect for our leading B2B fintech PR agency!
Joy chooses to partner with the Crowd because she believes great stories deserve great storytelling. When she’s not shaping media-ready leaders, Joy is tennis-obsessed – whether on court, watching matches, or catching the action on TV.
