Alex Bayliss – Social Strategy Lead

As a Social Strategy Lead, Alex has honed his craft over a decade, helping fintech, banking, and financial services brands navigate high-pressure challenges – from funding rounds to crisis management. He is well known for turning complex business stories into narratives that connect.

At The Crowd, Alex advises both fast-growing start-ups and established global players, using social media and strategic communications to shape and amplify their presence.

“I’ve helped companies tell their stories when the stakes were highest, through acquisitions, fundraising, and moments of intense scrutiny. The goal is always the same: make sure people understand not just what a business does, but why it matters.”

Alex’s experience spans global names like Klarna, Visa, Mastercard, and HSBC, as well as nimble scale-ups entering crowded markets. Most recently, he guided the founders of Europe’s largest Bitcoin ETP provider, raising their profile ahead of a successful sale and aligning communications post-transaction.

Away from work, he’s an avid runner, sports fan, and delighted dad. He’s always ready to balance a boardroom briefing with a morning jog.