M3ter
Sustained PR and content to build UK start-up’s market position
Since its launch, UK tech start-up, m3ter has helped B2B SaaS companies automate their billing operations and implement complex usage-based pricing models. The company’s intelligent pricing and billing platform sits in a specialist space where standing out from bigger, established vendors is challenging.
In 2025, m3ter engaged The Comms Crowd to help raise its profile and establish its founders, Griffin Parry and John Griffin, as authoritative voices in the usage-based pricing and billing automation space. The company needed to move beyond competing on features and pricing and position itself as the reference point for how modern SaaS companies should approach monetisation.
“The Comms Crowd has been instrumental in establishing m3ter as a thought leader in the usage-based pricing and billing automation space. The team has delivered high-quality bylines, secured valuable media opportunities, and helped us build strong relationships with key industry publications. Their understanding of our specialist technology, and the wider SaaS landscape, has been invaluable in driving visibility and credibility.” — Content & Communications Manager, m3ter
The brief
m3ter’s platform addresses multiple audiences. Finance teams need revenue accuracy, product teams want pricing flexibility, and engineering teams need reliable infrastructure.
The Comms Crowd needed to speak to all these audiences while building credibility across different sectors. The challenge was compounded by a crowded market where competitors were publishing more content and had greater brand recognition.
The Comms Crowd developed a PR and content strategy built around distinct themes: AI pricing strategies, billing automation, usage-based pricing trends, and revenue operations. Each piece of content was designed to position m3ter’s founders as experts who could define how the market should think about these topics, rather than simply explaining what the platform does.
Press releases were positioned strategically to reinforce m3ter’s technical credibility and showcase enterprise validation.
The Comms Crowd also provided ongoing strategic guidance to the m3ter team to ensure content and PR efforts were optimised for maximum impact.
The results
In 12 months, The Comms Crowd:
- Delivered 18 pieces of content
- Secured 16 media opportunities
- Generated 54,600 coverage views with an audience reach of 3.81 million
Featured in:
AI Journal, Bob’s Guide, Business Age, BusinessCloud, DevOps Online, Entrepreneur, Finextra, Fintech Profile, Global Fintech Series, Software Testing News, UK Fintech, and UK Tech News.
Key highlights
Finance teams follow fintech media, engineers read technical publications, and founders read business platforms. By securing coverage across all these sectors, The Comms Crowd ensured m3ter appeared wherever potential customers were paying attention.
This multi-channel approach helped m3ter reach decision-makers at different levels of target organisations, from CTOs evaluating technical capabilities to CFOs assessing business impact.
Awards strategy validates market position
The Comms Crowd developed and submitted strategic award entries, resulting in m3ter being shortlisted or featured in
- The SaaS Awards,
- Great British Entrepreneur Awards,
- Sifted’s 250 Startup Leaderboard.
These awards provided third-party validation that reinforced confidence in m3ter as a credible vendor choice.
