Cap markets tech – running with the bulls
In the fast-paced and competitive world of capital markets, tech vendors face the challenge of standing out and making their solutions known. Whether their technology enhances trading efficiency, streamlines front-office workflows, or optimises the management and analysis of market data, it’s essential to clearly communicate the value they bring and how they address front office needs. In a market characterised by its bulls and bears, these vendors must navigate through the highs and lows, ensuring their message cuts through the noise and reaches the right audience consistently.
With deep industry knowledge of the sell side and the buy side (we’ve been entrenched in the capital markets space since T+1 was just a twinkle in the regulators’ eye), The Comms Crowd specialises in crafting bespoke communications strategies that help technology vendors shine. Our strategic planning, media and analyst relations, content creation, and social media management elevate the visibility of innovative technologies. We leverage industry events such as SIFMA, ISDA, and FIA to amplify our clients’ presence and establish their authority in the market.
We’ve worked with key players Xceptor, Caplin, Murex, Quorsus (now part of Capgemini), and JDX (now part of Delta Capita), to build stellar reputations and forge meaningful connections with industry influencers.
Drop us a line to find out how we can help you do the sam
Some cap markets tech clients past and present
Examples of cap markets tech coverage achieved for our clients
Example of content opportunities secured and drafted by the team:
- The Trade: T+1 in the UK: Ignore the clock
- A-Team Insight: The Challenge of Data Integration in a Multiple Data Source World
- Accounting and Business: Clarity needed on FASTER initiative
- Finextra: Navigating Regulatory Change and Market Dynamics in 2024 – the Power of Technology and AI
- FinTecBuzz: Empowering Business Users with AI Integration
Example of feature and briefing opportunities secured by the team:
- FTF News: Is T+1 in North America a Partial Victory?
- Global Custodian: T+1 War Rooms – Asia: “There’s probably a little less automation than peple admit“
- Banking Risk & Regulation: Smooth Transition to T+1 despite teething problems
- The Trade: “Time is money and time is risk” proclamied Gensler ahead of T+1 implementation, but how is the market feeling as reality hits
- Finextra: What is T+1 and why has the SEC ruled to shorten settlement cycles from T+2?
- A-Team Insight: Countdown to T+1: Market Deadiness and the Push for Automation
- The Fintech Times: How is AI Impacting Fintech Businesses?
- Asset Servicing Times: The Year Ahead
The cap markets influencer landscape – the ones to impress
A cap markets tech case study
We have been working with Xceptor, the financial sector’s leading data automation platform provider since 2018. Over the years our services have flexed in line with the firm’s transformation from a fast growing scale-up to an established and respected player in the data automation space for the BFSI industry – from PR, AR, social media and content creation…