Adaptable. Scalable. Innovative. Flexible… AS IF: the blog
Four words in contention for some of the most over-used in B2B tech comms.
Campaigning to keep comms credible
Started in 2011, this blog, which accidentally chronicles Sam’s transition from fledgling freelancer to founder of the virtual agency, is unapologetically honest, and even sometimes insightful.
We hope you enjoy our critiques, laments and constructive musings on all that it takes to make tech comms compelling.