Adaptable. Scalable. Innovative. Flexible… AS IF: the blog

AS IF:AS IF blog

  • Adaptable
  • Scalable
  • Innovative
  • Flexible

Four words in contention for some of the most over-used in B2B tech comms.

Campaigning to keep comms credible

Started in 2011, this blog, which accidentally chronicles Sam’s transition from fledgling freelancer to founder of one of the first virtual agencies in the UK, is unapologetically honest, and even sometimes insightful.

We hope you enjoy our stories, ( not all of them successful). critiques, laments and constructive musings on all that it takes to make tech comms compelling.