Content writer
Claire Vorster
Claire is a seasoned tech copywriter. Since 2004, and with a career spanning multiple industries and continents, she has written over a million successful words for 50+ brands across the UK, SE Asia, Africa, the US, and Europe. She has a strong track record of crafting
high-performing content that drives engagement, brand credibility, and measurable results.
At The Crowd, Claire develops and executes strategic content that resonates with diverse audiences, from finance to SaaS and B2B. Her expertise in SEO, audience-focused storytelling, and performance-driven writing ensures content informs and influences.
“Obvious AI is like sending a toddler to a pitch meeting hoping they’ll ‘cut through the noise.’ Great content (+ intelligent AI) helps you to build relationships with respected journalists. And targeted exposure in reputable outlets can significantly elevate a niche brand by enhancing its authority, credibility, and reach.“
Claire’s Tech Copywriter Journey
Claire began her career in the marketing department of The Observer newspaper before transitioning into advertising, where she worked as a Senior Account Manager for clients such as University College London and Imperial College.
Her expertise as a tech copywriter extends to crafting high-impact content strategies for the financial and insurance sectors, including work for:
- Virgin Money
- The Royal Bank of Scotland
- Budget Direct
- Easy Compare
- Auto & General
In addition, Claire developed all the content for DirectAsia, the leading insurance disruptor in Singapore.
Based in the UK, Claire officially joined The Crowd in 2025. She is particularly grateful to her banking SMEs for helping her understand why a Black Swan is more unpredictable than your average lion…
Connect with Claire on LinkedIn
